Step into your power as a confident, assertive, and visible leader in sports
You’ve worked hard, built your expertise, and proven your value. Yet, you often feel overlooked. You hesitate to speak up in meetings, struggle to assert yourself in male-dominated spaces, or find your contributions go unnoticed.
You put in the effort, but when promotions arise, you’re passed over. Meanwhile, others—often less experienced or capable—take the chances that could have been yours, leaving you wondering what more you need to do to be recognised.
You keep telling yourself you’ll step up when the timing is right, when you feel fully ready. But that perfect moment never comes.
You know you’re capable of more. But somehow, getting the recognition, opportunities, and influence you deserve still feels out of reach.
It’s time to stop waiting
and start leading
Join the Winning Feminine Presence Programme – 100 days to transform how you show up at work, in meetings, and online – without compromising your authenticity or femininity.
Expertise
from the Top
Real strategies, real results—drawn from 20+ years in global sports leadership at FIFA, UEFA & the Olympic Games.
DESIGNED for
women in sports
Tackling the real challenges you face—helping you assert yourself, increase visibility, and lead with confidence—without losing your authenticity.
Results
guaranteed
Does this sound familiar?
- You hesitate to speak up in meetings because you’re unsure if your ideas are “good enough” or fear being judged.
- You’ve been stuck in the same role for too long, watching less experienced (male) colleagues get promoted while you’re overlooked.
- You struggle with self-promotion —showcasing your achievements feels like boasting, even though you know it’s necessary to get ahead.
- You feel pressure to “fit in” as the only woman in the room, sometimes feeling like you have to act like one of the guys to be taken seriously.
- You hold yourself back from new opportunities—waiting until you’re 100% ready to apply for a role, only to miss out.
If you’re nodding along, you’re not alone.
These are the challenges that so many women in sports face—not because they aren’t capable, but because for too long, they’ve been conditioned to play small, second-guess themselves, or wait for permission.
The good news?
You don’t have to stay stuck. You have more influence over your career than you think.
What if, in 100 days, you could.....
- Speak up with confidence in meetings, negotiations, and high-pressure moments—without second-guessing yourself
- Own your space in male-dominated rooms, knowing you bring value without feeling like you have to “fit in” or act like one of the guys
- Be seen as a leader, gaining visibility, recognition, and career-changing opportunities—without waiting for permission
- Showcase your achievements unapologetically, promoting yourself with ease instead of feeling like you’re boasting
- Stop overthinking every move and start taking bold action without waiting for "the perfect moment"
This is what I want
“If you do what you always did, you will get what you always got”
What others say








Who is this programme for?
If you’re a woman in sports leadership (or aspiring to be one), this programme is for you.
You may already be in a leadership role, or you might be ready to claim one. Either way, you know it’s time to stop hiding, stop hesitating, and start leading on your own terms.
This programme is for you if you’re ready to:
- Step up as a leader — even if you’re not 100% ready
- Speak up in rooms where you’re the only woman — and make sure your voice is heard
- Be seen for the leader you are, not just for the role you’re in
- Stop waiting for someone to notice you and start taking control of your career
Practical information
Winning Presence Group Programme | 100 Days of Action (24 Feb – 3 June 2025)
A powerful 100-day journey designed for women in the sports industry to build confidence, visibility, and leadership presence—through action.
You will get:
- Live Deep Dive Masterclasses – Practical, no-fluff sessions tackling the real challenges you face as a woman in a male-dominated industry
- Interactive Hotseat Q&A Sessions – Live coaching where you get answers to your biggest questions—and the ones you didn’t even know you had
- Community Support – Access to the Winning Feminine Presence Group, where you can celebrate wins, share challenges, network with like-minded women, and build lasting connections
- Secret Audios: Exclusive insights and strategies delivered straight to you
- 1:1 Coaching – Three private coaching sessions (45 minutes each) for tailored guidance and
- WhatsApp Coaching – Weekly voice message support for extra assistance and motivation throughout your journey
To summarize:
Winning Feminine Presence
- Live Deep Dive Masterclasses
- Interactie Hotseat Q&A Sessions
- Access to the Winning Feminine Presence Community
- Secret Audios
(price will go up)
Winning Feminine Presence - the VIP Edition
- Everything included in the Winning Feminine Presence group programme
- 3 private coaching sessions (45 minutes each)
- WhatsApp coaching (once per week)
(price will go up)
Yes, but.....
1. “I don’t have enough time right now.”
The truth is, you’re already spending time—just not in the right places.
How many hours have you worked harder instead of smarter, hoping to be noticed? How much energy have you wasted feeling frustrated and overlooked?
100 days, just 30 minutes a day—and your career will change forever.
Instead of waiting, you’ll start working strategically, showing up with confidence, and positioning yourself for the opportunities you deserve.
The question isn’t if you have time. It’s how much longer you’re willing to waste it.
2. “I don’t have the money for it”
How much has staying stuck already cost you?
Think about the promotions you’ve missed, the salary you should be earning, and the opportunities that passed you by because you weren’t visible or confident enough to claim them.
This isn’t an expense—it’s an investment in your future. The cost of staying where you are is far greater than the investment in this programme.
If you keep doing what you’ve always done, nothing will change. Is that a price you’re willing to pay?
3. “I am not confident enough to step up”
That’s exactly why this programme exists. Confidence doesn’t come from waiting until you feel “ready.” It comes from taking action – one step at a time, showing up, and proving to yourself that you belong at the table.
This programme provides the tools, structure, and support to help you step out of your comfort zone in a safe, supportive environment.
100 days of action together, a lifetime of impact!
Frequently Asked Questions?
This programme is for women in sports who are ready to step up, be seen, and lead with confidence. Whether you want to gain recognition, speak up, negotiate with authority, or secure leadership roles, you’ll get the strategies to make it happen.
If you know you’re capable of more but feel overlooked or held back, this is your chance to take control, amplify your impact, and get the recognition you deserve.
This programme isn’t for those who are waiting for the system to change before they take action. It’s not for women who want to stay in the background, avoid tough conversations, or expect confidence to come without effort.
But if you’re ready to step up, be seen, and claim your space in the sports industry, this programme will give you the tools and strategies to do just that.
The programme is designed to fit into a busy schedule. You’ll need approximately 2 -3 hours a week to join the masterclasses & live sessions, complete assignments, and engage with the community.
The programme runs from 24 February – 3 June 2025, 100 days together.
The programme is entirely online. You’ll get live masterclasses, hotseat Q&A sessions, exclusive secret audios and access to the Winning Feminine Presence Community.
This programme is designed for women in any male-dominated industry who want to step up, be heard, and lead with confidence.
While my experience comes from the sports and events world, the strategies I teach—on speaking up, asserting yourself in meetings, negotiating with authority, and gaining recognition—apply to any industry. No matter your field, you’ll walk away with the tools to own your presence and claim your space.
In the regular programme, you can ask your questions during the live Q&A sessions. With the VIP package, you’ll get direct 1-on-1 access to me for personalised guidance and support.
This programme, like most of my offerings, is specifically designed for women. However, I understand that men are also interested in working with me. If you’re keen on 1-on-1 coaching, feel free to send me an email at
contact@estherhuijsmans.com or book a match session.
If your question isn’t answered, feel free to send me an email at contact@estherhuijsmans.com