Sometimes it seems unfair….

The loudest ones get the best jobs, projects or assignments.

For too long I thought that if I’d just do a good job, they would find me, wouldn’t they?

Looking back, I realised that I missed so many opportunities.

If you’re the best kept secret of your company, organisation or branche, how do you expect others to find you?

Do Nike and adidas deliver the best quality shoes there exist? Maybe they do, maybe not, but why are they worldwide market leaders in sports shoes?
Because they know how to market themselves.

What changed a lot for me is when I started seeing myself as a brand as well.

And then it’s all about the following questions👇

▶️ How do you want to position yourself?
▶️ What do you want to be known for? How do you want to be referred to?
▶️ Who do you want to reach e.g. who is your target audience?

Currently I have to say no to projects I’d have figuratively killed for a couple of years ago.
I get approached a lot: because I am top of mind.
Because I consistently work on my Personal Brand.

Personal Branding will get more & more important in the coming years; it will be thé way to stand out from the crowd.

And the positive thing is: it isn’t that difficult, you just have to take the (consistent!) action.

If you are still struggling with this: I have a great opportunity for you.

On 2 March at 20:00 CET I will organise a Personal Branding Masterclass.

In this Masterclass I will share my best practices and give you loads of content tips. And most importantly: we’ll focus on the actual action to take.

More info? Click here.

And yes: making this investment means that you will also get the ‘Connecting with Confidence’ Masterclass🙌

Esther Huijsmans

wil je mijn Inspiratieboost ontvangen? Klik dan hier.